NEW RELEASE ALERT!
Hi guys and from all of us here at GAK, we hope you’re having a good week and staying safe and sound indoors. If you needed something to tickle those musical tastebuds and get excited about, we’re announcing a new release from Genelec! These guys are now offering the option of a special RAW aluminium colour finish, available on a selection of the most popular models in its Studio and Home Audio ranges. Maybe it’s the just what you needed to finish off that at home studio, eh? Can we tempt you? Keep reading!
Who are Genelec?
For those of you who maybe aren’t sure who these guys are, let’s give them a bit of an introduction. Genelec was founded in 1978, and since then professional audio monitoring has always been at the core of the entire business. Since then, they have become the industry leader in active monitors and have been the creator of industry firsts while also striving to maintain a philosophy that is based on sustainable development and environmental values. In 1985, they built a new factory in Iisalmi, Finland that kept their environmental goals in mind: heat recovery from air ventilation, thick wall and roof insulation and 3-layer glazed windows to minimise any heating wasted energy. And now, since 2019, their entire facility there is now powered exclusively by sustainable sources including solar, wind and hydroelectric energy. But let’s get back to these speakers.
Over the years the MDE design has made possible an extensive range of custom paint finishes, like these two versions in both dark grey and white:
but with the announcement of the new RAW option, Genelec is confident that customers will be attracted to the idea of investing in an endlessly recyclable Genelec loudspeaker that is itself largely created from recycled beverage cans and automotive parts – but is now even kinder to the environment.
This finish is available on all two-way designs, including the 8020, 8030 and 8040 nearfield studio monitors, and the G Two, G Three and G Four home audio models.
All the models feature the timeless Minimum Diffraction Enclosure (MDE) design, developed by Genelec in close collaboration with leading industrial designer Harri Koskinen, and fashioned from recycled aluminium. The RAW versions do not require painting – creating an even more environmentally friendly loudspeaker that allows the natural beauty of the enclosure’s raw aluminium to shine through, and gives each individual loudspeaker a unique look and feel.
Genelec’s original use of aluminium enclosures dates back to 1996 with the launch of the 1029A nearfield model, with the distinctive curves of the revolutionary diecast MDE design finally achieving worldwide recognition when the 8000 series was unveiled in 2004. By eliminating edge diffractions, the MDE delivers incredibly flat frequency response, precise imaging and unparalleled acoustical performance. The slimline enclosure is elegantly cast and beautifully finished to produce an extremely rigid structure with large internal volume – thereby extending the frequency response while simultaneously reducing resonances and thus the quantity of internal damping material required.
Over the years the MDE design has made possible an extensive range of custom paint finishes, but with the announcement of the new RAW option, Genelec is confident that customers will be attracted to the idea of investing in an endlessly recyclable Genelec loudspeaker that is itself largely created from recycled beverage cans and automotive parts – but is now even kinder to the environment.
Please note – due to this manufacturing process, all speakers will look slightly different and will have different visual pattern aberrations.