Fender Electric Guitars

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Fender electric guitars have been the instrument of choice for artists, bands and performers around the world due to their iconic looks, multi-level price points and most importantly, famous sound.

Fender has been making electric guitars for many years and has been at the forefront of guitar design since the introduction of the Telecaster in 1952.

The Telecaster has a single-cutaway and a pair of single-coil pickups, known for delivering the classic ‘Tele twang’. The Telecaster has been famously played by Keith Richards, Jeff Buckley and Bruce Springsteen.

The legendary Stratocaster was released in 1954 and was followed by other models such as the Jaguar, Jazzmaster and Mustang. Over the years the models have retained many of their original features, a testament to their design by company founder Leo Fender. The double-cutaway and contoured body for easy playing, and typically feature an SSS pickup configuration that delivers bright, crisp, articulate tones. The Strat is played by the likes of David Gilmour, Jimi Hendrix, and Eric Clapton, among many others.

As well as changing the guitar world forever with the Strat and Tele, Fender continued to innovate and pioneer the electric guitar market. Popularly known as Offset Models, these guitars offer unique body shapes, more obscure features and alternative tonal capabilities.

The first of the Fender Offsets was the Duo-Sonic, first introduced in 1956 with a short-scale design, making it perfect for students and beginners.

Just two years later in 1956, Fender released the first professional standard Offset, The Jazzmaster. Originally made for jazz guitarists, it typically came with a pair of soap bar single-coil pickups, delivering a warm, rounded ‘jazzy’ sound. Over the years the Jazzmaster became extremely popular with surf rock, indie rock and grunge musicians. It's even used by the likes of Elvis Costello, Johnny Marr, and Thurston Moore.

The Jaguar and Mustang were then added to the Offset range in the '60s, which have a similar shape to the Jazzmaster. Where they differ is the inclusion of short-scale 24" necks (vs 25.5" on the Jazzmaster) and have exposed single-coil or humbucking pickups.

One of the most famous Fender Offsets is the Jag-Stang. Kurt Cobain designed the Jag-Stang with the Fender Custom Shop in 1993 to create a hybrid that combines Kurt’s favourite parts of both the Jaguar and the Mustang electric guitars.

Custom Shop | FSR | Parallel Universe Volume II | American Original | American Ultra | American Professional II | American Performer | American Acoustasonic | Artist Series | Noventa | Vintera | Player and Player Plus

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Custom Shop

Create your dream guitar - these are Fender’s top-tier instruments. Fender Custom Shop instruments are the finest you can buy, allowing you to have your dream guitar made by experts from the ground up. These are the very unique and desirable instruments from Fender’s lineup.

FSR

Limited edition models. The FSR (Fender Special Run) Series are limited edition runs of classic models that feature unique specs and finishes. Usually, individual retailers request fresh, unique specs from Fender and then sell them on - it could be anything from just a new colour or a whole range of new features.

Parallel Universe Volume II

Combines quirky looks with unusual specs to create unique guitars. The Fender Parallel Universe Volume II Series is a limited edition range featuring a colourful array of quirky colours and unusual specs - great for those who want something more unique.

American Original

Combines modern updates with vintage models. The American Original Series are vintage models that have been updated with more modern, player-friendly features - including vintage tall frets, period-accurate pickups and a classic nitrocellulose finish.

American Ultra

Fender’s most advanced series of electric guitars. The American Ultra Series is Fender’s most advanced range of guitars, featuring Ultra Noiseless pickups, new body contour designs and new finishes. The American Ultra Luxe Series improves on the original range with stainless steel frets, Augmented “D” neck profile, ultra rolled fingerboard edges and more.

American Professional II

Vintage-inspired instruments are made for the modern guitarist. The American Professional II Series takes inspiration from the 50s, 60s and 70s models and builds on the previous range by adding contemporary updates such as refined V-Mod II pickups, push-pull electronics, better playability and new finishes.

American Performer

Affordable Made-in-the-USA range. The Fender American Performer Series models are Fender’s most affordable guitars made in the USA, a great way for everyone to get their hands on a high-quality instrument. All models in this range have Fender’s Yosemite and DoubleTap pickups, push-pull pots providing a wider variety of tones, and new finishes.

American Acoustasonic

Hollow-bodied models that combine the best of electric and acoustic. The American Acoustasonic Series combines the power and playability of electric guitars and the rich, resonant sound of acoustic guitars - featuring a hollow body, patented ‘waterfall’ soundhole, three pickup systems and a comfortable ‘Deep C’ shape neck. Available as a Stratocaster, Telecaster and Jazzmaster.

Artist Series

Get signature models made in collaboration with your favourite guitarists! Fender Artist Series models are designed in collaboration with popular guitarists, featuring specific specs, features and finishes that are favoured by the musician. The Artist Series is great if you want a guitar that has the same look and sound as your favourite musician.

Noventa

Mexican-made models with retro looks and P-90 pickups. The Fender Noventa Series electric guitars are stripped-down versions of iconic Fender models made in Mexico, featuring classic P-90 “soap bar” pickups. Stratocasters, Telecasters and Jazzmasters are available with Alder bodies and a range of bold finishes.

Vintera

Vintage-inspired guitars at an affordable price. The Fender Vintera Series is an affordable way to get your hands on a vintage-style guitar inspired by iconic models from the 50s, 60s and 70s. Models are available in decade-specific versions and remain as period-accurate as possible.

Player and Player Plus

Great for beginners who want to take their playing to the next level. The Fender Player Series features Mexican-made guitars designed for beginners who want to take their playing to the next level. The Player Plus Series updates the original range by adding Noiseless pickups, fingerboard with a wider radius and rolled edges, deluxe locking tuners, deluxe gig bag and more.

Fender Electric Guitars

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