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GAK and Competition Law

Compliance Statement:

The Guitar Amp & Keyboard Centre ( “GAK” ), including its directors, senior management and employees, is fully committed to complying with UK Competition Law. In particular, GAK has total autonomy when setting the price at which it sells its products, whether this be online, in-store or over the phone. It is GAK’s internal policy that it will not and does not engage in any communications or agreements with suppliers or other retailers when setting sale prices. GAK will periodically review its compliance activities to ensure that it remains compliant with UK Competition Law.



Update from GAK on the 29th June 2020 in relation to the CMAs investigation - Musical instruments and equipment: suspected anti-competitive agreements 50565-6.

Since the period covered by the CMA’s investigation, GAK has worked hard to become better informed and has put in place stricter monitoring, reporting and compliance processes. Yamaha terminated its Pricing Policy in early 2017, and GAK regrets implementing it across the highlighted period.  As a company, we are committed to giving all our customers the best prices and service possible across a wide range of products. Going forward, we believe the industry will be better for customers and retailers alike following the CMA’s action to terminate all such policies.