Fender

Fender is renowned for producing some of the most popular and beloved guitars in the world. One of the most iconic and recognisable brands within the music industry, Fender have been at the forefront of electric and acoustic guitar manufacturing since the Telecaster was introduced in 1950, transforming music worldwide in a range of genres including rock ‘n’ roll, blues country, jazz and more. Fender instruments have been used by everyone from beginners to the world’s most acclaimed artists, and are more popular than ever. Today, FMIC (Fender Musical Instruments Corporation) brands also include Squier, Gretsch, Jackson, Charvel, EVH and more.

Fender was founded in Fullerton, California by Clarence Leonidas “Leo” Fender in 1946. In 1950, Fender introduced the Telecaster (originally called the Broadcaster for two-pickup models) and it was the world’s first commercially mass-produced electric solid-body guitar. Following the success of the Telecaster, Fender then introduced the Precision Bass, followed by the Stratocaster in 1954, whose design was made by getting input from working musicians to make the ideal guitar. In 1959, Fender introduced the Jazzmaster, whose design was considered radical at the time and designed for Jazz guitarists, and although it never really became popular with that crowd, it did find a home amongst surf rock guitarists. This was followed by the Jaguar in 1962 which was influenced by the Jazzmaster.

Fender was sold to CBS in 1965, which many see as a period of reduced quality and cost-cutting measures in order to make the most profit. Fender was then purchased in 1986 by employees from the Fender Electric Instrument Manufacturing Company and is now based in Corona, California where it has since grown to become one of the best-known manufacturers of guitars, with production facilities in the USA, Mexico, Korea and Japan.

Fender Custom Shop

Fender’s top-of-the-range guitars, using the best materials, processes and luthiers to craft custom models by hand., and includes limited-edition models, signature artist editions, heavy ageing and other custom features.

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Amps

Fender also has a range of popular tube and solid-state amps, with the Hot Rod Deluxe being the best-selling tube amp ever. Other popular amps include the tweed models from the 50s, brownface and blackface from the 60s, and Silverface amps through the 70s, through to the digital Mustang range.

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