GAK.co.uk - Electric Guitars | Amps | Digital Pianos | Drums
Shop New Arrivals
-
Roland Fantom 6 EX Synthesizer
In stock
was £3,632.00£3,595.00 -
Gibson Les Paul Supreme, Fireburst
In stock
was £3,999.00£3,899.00 -
Squier Limited Edition Classic Vibe '60s Telecaster SH, Matching Headstock, Black
In stock
was £419.99£369.00 -
Gibson Les Paul Supreme, Transparent Ebony Burst
In stock
was £3,999.00£3,899.00 -
Fishman PRO-AG0-UKE AG Passive Undersaddle Ukulele Pickup
In stock
£105.00 -
Steinberg IXO22 USB C Audio Interface, Black
In stock
was £162.00£129.00 -
Steinberg IXO22 USB C Audio Interface, White
In stock
was £162.00£129.00 -
DeArmond 1000 Rhythm Chief Floating Single Coil Pickup, Gold
In stock
£125.00
-
Gibson Les Paul Supreme, Fireburst
In stock
was £3,999.00£3,899.00 -
Squier Limited Edition Classic Vibe '60s Telecaster SH, Matching Headstock, Black
In stock
was £419.99£369.00 -
Gibson Les Paul Supreme, Transparent Ebony Burst
In stock
was £3,999.00£3,899.00 -
Gibson Theodore Standard, Antique Natural
In stock
£1,999.00 -
Jackson Limited Edition Concept Series Rhoads RR24 FR H, Black with White Pinstripes
In stock
was £1,909.00£1,699.00 -
Gibson Custom 1965 Non-Reverse Firebird V 12-String Reissue VOS, Aqua Mist
In stock
£5,299.00
-
Steinberg IXO22 USB C Audio Interface, Black
In stock
was £162.00£129.00 -
Steinberg IXO22 USB C Audio Interface, White
In stock
was £162.00£129.00 -
Steinberg IXO12 USB C Audio Interface, White
In stock
was £109.00£85.00 -
PreSonus Quantum ES2 2x2 USB-C Audio Interface
In stock
£199.00 -
Steinberg UR22C USB 3 Audio Interface Red
In stock
was £196.00£149.00 -
Steinberg IXO12 USB C Audio Interface, Black
In stock
was £109.00£85.00
-
Fishman PRO-AG0-UKE AG Passive Undersaddle Ukulele Pickup
In stock
£105.00 -
DeArmond 1000 Rhythm Chief Floating Single Coil Pickup, Gold
In stock
£125.00 -
Seymour Duncan Slash 2.0 Humbucker Set, Black
In stock
was £365.95£299.00 -
Seymour Duncan STK-S9B Hot Stack Plus Strat Pickup, Bridge, Black
In stock
was £167.95£126.00
Shop Clearance
- All
- Electric Guitars
- Pickups
- Effects Pedals
- Guitar Amplifiers
- Microphones
- Acoustic Guitars
- Keyboards/Synths/Digital Pianos
- Wireless Systems
- Cymbals
- Studio Monitoring
- Bass Guitars
- Strings
- Drum Accessories
- Drum Kits
- Electronic Drums
- PA Equipment
- Studio Outboard
- Guitar Accessories
- Drum Heads
- Drum Cases
- Computer Recording
- DJ Equipment
- Effects Pedal Accessories
- Microphone & Speaker Stands
- Keyboard Amplifiers
- Headphones
- Percussion
- Cables
- Power Supplies
- Mixers
- Bass Amplifiers
- Studio Recording
- Guitar Amplifer Accessories
- Drum Hardware
- Keyboards Stands & Benches
- Folk Instruments
-
Friedman Brown Eye BE Mini Solid State 30W Amp Head
In stock
was £275.00£239.00 -
Seymour Duncan SH-6 Distortion 8 String (Neck, Passive Mount, Covered)
In stock
was £161.00£109.95 -
Fender Vintera II 50s Nocaster, Maple Fingerboard, Blackguard Blonde
In stock
was £1,049.00£949.00 -
Sabian SBR Performance Cymbal Set with FREE Splash
In stock
was £309.99£239.00 -
Fender Vintera II 70s Stratocaster, Maple Fingerboard, Vintage White
In stock
was £1,049.00£879.00 -
Pearl EXX725BR Export Rock 22, Black Cherry Glitter
In stock
was £969.00£799.00 -
Mesa Boogie Clearlink Receive Converter ISO Transformer
In stock
was £359.00£199.00 -
Sterling JP150 John Petrucci, Trans Black Satin
In stock
was £1,189.00£959.00
-
Fender Vintera II 50s Nocaster, Maple Fingerboard, Blackguard Blonde
In stock
was £1,049.00£949.00 -
Fender Vintera II 70s Stratocaster, Maple Fingerboard, Vintage White
In stock
was £1,049.00£879.00 -
Sterling JP150 John Petrucci, Trans Black Satin
In stock
was £1,189.00£959.00 -
PRS Custom 24 10 Top Quilt, Pattern Thin, Purple Iris
In stock
was £5,399.00£3,999.00 -
Schecter Omen-7, 7-String, Walnut Satin
In stock
was £559.00£419.00 -
Jackson American Series Virtuoso, Streaked Ebony Fingerboard, Specific Ocean
In stock
was £1,999.00£1,599.00 -
Danelectro DC59XT with Vibrato, Silver
In stock
£709.00In stock
£709.00 -
Schecter Omen-7, 7 String, Black
In stock
was £559.00£419.00
-
Seymour Duncan SH-6 Distortion 8 String (Neck, Passive Mount, Covered)
In stock
was £161.00£109.95 -
Seymour Duncan SH-6 Distortion 7 String (Neck, Passive Mount, Uncovered)
In stock
was £126.00£89.95 -
Seymour Duncan SH-8 Invader Humbucker, 8 String, Active Mount, Bridge
In stock
£166.00 -
EMG CS-89VT-SPL Pickup
In stock
was £22.00£19.00 -
Seymour Duncan SVR-1n Vintage Rails Strat Neck/Middle Pickup, White
In stock
was £104.95£93.00 -
Seymour Duncan Retribution Dino Cazares Humbucker, 8 String, Bridge, Active Mount
In stock
was £195.00£124.95 -
Seymour Duncan High Voltage Neck Humbucker, Black Cover
In stock
£121.00 -
Seymour Duncan SH-8 Invader Humbucker, 7 String, Active Mount, Neck
In stock
was £139.95£121.00
-
Mesa Boogie Clearlink Receive Converter ISO Transformer
In stock
was £359.00£199.00 -
Boss NS-1X Noise Suppressor Pedal
In stock
was £181.00£139.00 -
Catalinbread Nicompressor Compressor Pedal, Black
In stock
was £219.00£99.00 -
Boss GM-800 Guitar Synthesizer Pedal
In stock
was £690.00£559.00In stock
£559.00was £690.00 -
Boss BD-2-B50A Blues Driver 50th Anniversary Pedal
In stock
was £122.00£98.00 -
Carl Martin Noise Terminator Pedal
In stock
was £136.00£99.00 -
Boss SL-2 Slicer Pedal
In stock
was £155.00£124.00In stock
£124.00was £155.00 -
Boss DS-1-B50A Distortion Pedal 50th Anniversary
In stock
was £91.00£69.99In stock
£69.99was £91.00
-
Friedman Brown Eye BE Mini Solid State 30W Amp Head
In stock
was £275.00£239.00 -
Roland Blues Cube 4x10 Speaker Cab
In stock
was £1,337.00£899.00 -
Roland Cube Street EX Battery-Powered 50W Stereo Combo
In stock
was £620.00£517.00In stock
£517.00was £620.00 -
Boss CUBE-ST2 Cube Street II Battery-Powered Amp, Black
In stock
was £344.00£273.99In stock
£273.99was £344.00 -
Marshall 1960BHW Handwired 4x12 Straight Cab, Black, B-Stock
In stock
was £1,279.00£799.00 -
Acus One ForStreet 5 Battery-Powered Combo, Wood
In stock
was £669.00£499.00 -
Orange PPC412 240W 4x12 Cab, Black
In stock
was £959.00£849.00 -
Acus All Around 8 50W Acoustic Combo, Cherry Wood
In stock
was £863.00£749.00
-
Stagg PMCOH Microphone Pop Shield
In stock
was £39.00£9.95In stock
£9.95was £39.00 -
Shure Beta 53 Headworn Microphone
In stock
was £479.00£259.00 -
Beyerdynamic M 70 Pro X Dynamic Broadcast Microphone
In stock
was £219.00£142.00 -
PreSonus Broadcast Accessory Pack
In stock
was £76.00£45.00In stock
£45.00was £76.00 -
AKG C417 L Lavalier Microphone, Nearly New
In stock
was £145.00£129.00 -
AKG C414 XL II/ST Stereo Matched Pair
In stock
was £2,349.00£1,799.00 -
Rode S1 Handheld Live and Studio Condenser Microphone, Nickel
In stock
£179.00 -
Rode CLIP1 Cable Clip
In stock
was £20.00£13.80
-
Fender Palomino Vintage Auditorium Electro-Acoustic, Sienna Sunburst
In stock
was £779.00£599.00 -
Fender Redondo Special Dreadnought Electro-Acoustic, Natural
In stock
was £649.00£499.00 -
Fender King Vintage Dreadnought Electro-Acoustic, Aged Natural
In stock
was £779.00£599.00In stock
£599.00was £779.00 -
Fender Malibu Special, Parlour Electro-Acoustic, Honey Burst
In stock
was £649.00£499.00 -
Fender Malibu Vintage Concert Electo-Acoustic, Aged Natural
In stock
was £779.00£599.00 -
Lava ME 3 Electro Acoustic with Space Bag, 36in, Gold
In stock
was £1,169.00£999.00 -
Martin 000-16 StreetMaster Auditorium Acoustic
In stock
£2,150.00 -
Ibanez AEG7MH Grand Auditorium Electro Acoustic, Open Pore Natural
In stock
was £249.00£217.00In stock
£217.00was £249.00
-
Waldorf Iridium Core Synthesizer Module
In stock
was £1,695.00£1,395.00 -
Oberheim OB-X8 Desktop Analogue Synth Module
In stock
was £3,399.99£3,349.00 -
Waldorf Kyra VA Synthesizer
In stock
was £1,657.95£1,249.00In stock
£1,249.00was £1,657.95 -
Novation Peak Polyphonic Synthesizer
In stock
was £1,649.00£1,379.00In stock
£1,379.00was £1,649.00 -
Korg Wavestate SE Synthesizer
In stock
was £1,899.00£1,449.00 -
Roland E-X50 Entertainment Keyboard
In stock
was £345.00£295.00 -
Korg Nautilus Music Workstation 73, B-Stock
In stock
was £1,912.00£1,499.00In stock
£1,499.00was £1,912.00 -
Roland AE-30 Aerophone Pro Digital Wind Instrument, Ex-Display
In stock
was £1,501.00£1,099.00
-
Shure GLXD24+ SM58 Wireless Vocal System
In stock
was £629.00£521.00In stock
£521.00was £629.00 -
Shure GLXD14R+ WL93 Miniature Lavalier Wireless Rack System
In stock
was £679.00£599.00 -
Shure SLXD14/85 Digital Wireless Lavalier System with WL185 Microphone
In stock
was £766.00£719.00In stock
£719.00was £766.00 -
Shure GLXD2+ BETA 87A Handheld Microphone Transmitter
In stock
was £422.00£389.00 -
Shure SLXD14/153B Digital Earworn Wireless System with MX153 Earset, Black
In stock
was £739.00£699.00 -
Shure GLXD14R+ SM31 Wireless Headset Rack System
In stock
was £769.00£619.00 -
Shure GLXD2+ BETA 58 Handheld Microphone Transmitter
In stock
was £389.00£329.00 -
Shure GLXD14+ WL93 Miniature Lavalier Wireless Presenter System
In stock
was £549.00£494.00
-
Sabian SBR Performance Cymbal Set with FREE Splash
In stock
was £309.99£239.00 -
Istanbul Custom Sultan Crash 17in
In stock
was £285.00£219.00 -
Istanbul Mel Lewis Ride 1984, 20in
In stock
was £459.00£329.00 -
Istanbul Traditional Original Ride 20in
In stock
was £411.00£279.00 -
Stagg Sensa Orbis China, 20in
In stock
was £351.00£299.00 -
Zildjian K Custom Special Dry Cymbal Set
In stock
£1,149.00In stock
£1,149.00 -
Meinl Byzance Brilliant Fast Hi-Hats 13in
In stock
was £420.00£329.00
-
Adam Audio A44H Active Studio Monitor
In stock
£399.00 -
Adam Audio A44H Active Studio Monitor
In stock
£399.00 -
KRK 12sHO Subwoofer
In stock
was £1,439.00£749.00 -
KRK 12sHO Subwoofer, B-Stock
In stock
was £1,439.00£699.00 -
Focal Alpha 50 EVO Active Studio Monitors + Stands & Cables
In stock
£479.00 -
Neumann KH 310 A Studio Monitor, Right, B-Stock
In stock
was £1,925.00£1,599.00In stock
£1,599.00was £1,925.00
-
Fender Limited Edition Gold Foil Jazz Bass, 2-Tone Sunburst
In stock
was £1,299.00£799.00 -
Fender Limited Edition Suona Jazz Bass Thinline, Ebony Fingerboard, Violin Burst
In stock
was £2,899.00£2,399.00 -
Fender American Vintage II 1966 Jazz Bass, Sea Foam Green, B-Stock
In stock
was £1,629.00£1,499.00 -
Fender Player Precision Bass, Sea Foam Green
In stock
was £859.00£679.00 -
Ibanez PCBE12 Performance Acoustic Bass, Open Pore Natural
In stock
£279.00In stock
£279.00 -
Fender American Vintage II 1966 Jazz Bass, 3-Colour Sunburst
In stock
was £2,349.00£1,799.00
-
Ernie Ball 3120 Coated Power Slinky (11-48)
In stock
was £15.59£7.60 -
Martin MFX700 SP Flexible Core 92/8 Phosphor Bronze Acoustic, 12-String, Extra Light
In stock
was £12.49£10.00 -
D'Addario CNX-3T Pro-Arte Clear Nylon Treble Half Set (Extra Hard Tension)
In stock
was £6.10£3.20 -
D'Addario NW042 Nickel Wound Electric Single String, 42
In stock
was £3.35£1.70 -
D'Addario RNM-3T Pro-Arte Rectified Clear Nylon Treble Half Set (Moderate Tension)
In stock
was £6.90£3.60 -
Rotosound UM11 Ultramag Type 52 Alloy Electric, 11-48
In stock
was £12.99£8.30
-
Gibraltar SC-1006SS Steel Power Hoop 10in 6 Lug, Snare Side
In stock
was £25.80£12.60 -
Vic Firth Gen2 Beethoven Soft Timpani Mallets
In stock
was £68.99£58.95 -
Gibraltar SC-1308SS Steel Power Hoop 13in 8 Lug, Snare Side
In stock
was £30.70£14.90 -
Gibraltar SC-1208TT Steel Power Hoop 12in 8 Lug
In stock
was £27.30£13.30 -
Roland KDB-100 Kick Drum Beater
In stock
was £19.99£14.92
-
Pearl EXX725BR Export Rock 22, Black Cherry Glitter
In stock
was £969.00£799.00 -
Pearl CRB1450S Free Floating Crystal Beat Snare 14x5in, Ruby Red
In stock
was £747.00£539.00 -
Pearl CRB1450S Free Floating Crystal Beat Snare 14x5in, Ultra Clear
In stock
was £747.00£539.00 -
Pearl CRB1465S Free Floating Crystal Beat Snare 14x6.5in, Ruby Red
In stock
was £748.00£539.00
-
Roland VAD706 V-Drums Acoustic Design Kit, Gloss Natural
In stock
was £7,806.00£5,949.00 -
2Box Speedlight Electronic Drum Kit
In stock
was £1,195.00£869.00In stock
£869.00was £1,195.00 -
Roland SPD-30 OctaPad Digital Percussion Pad, Black
In stock
was £883.00£669.00In stock
£669.00was £883.00 -
Roland PDX-6 Dual Trigger Mesh Head Pad, 8in
In stock
was £186.00£139.00
-
Taylor 118-12 DLX Gotoh Luxury Tuners, 12 String, 1:18, Gold
In stock
was £540.00£265.10 -
Steinberger GT GL GP Series Gigbag, Black
In stock
was £41.00£28.00In stock
£28.00was £41.00 -
Mono M80 Vertigo Bass Gig Bag, Grey
In stock
was £249.00£229.00In stock
£229.00was £249.00
Shop Second-Hand
-
Native Instruments Komplete 13 Ultimate, Second-Hand
In stock
£300.00 -
Yamaha RBX370A Bass, Grey, Second-Hand
In stock
£299.00 -
Fulltone 2B Boost Pedal, Second-Hand
In stock
£149.00 -
Tokai LS-92 GT Love Rock, Goldtop, Second-Hand
In stock
£899.00 -
Jackson RR3 Pro Randy Rhoads, Japan, Second-Hand
In stock
£599.00 -
Ritual Devices Grimalkin Octave Multi Fuzz Pedal, Second-Hand
In stock
£129.00 -
Roland BC TC-SC Blues Cube Sparkle Clean Tone Capsule, Second-Hand
In stock
£120.00 -
Epiphone Les Paul Classic, Goldtop, Second-Hand
In stock
£449.00
-
Tokai LS-92 GT Love Rock, Goldtop, Second-Hand
In stock
£899.00 -
Jackson RR3 Pro Randy Rhoads, Japan, Second-Hand
In stock
£599.00 -
Epiphone Les Paul Classic, Goldtop, Second-Hand
In stock
£449.00 -
PRS McCarty 57/08 Artist Pack LTD, 2008, Charcoal Burst, Second-Hand
In stock
was £3,499.00£2,799.00 -
Ibanez ICTB721, Second-Hand
In stock
was £899.00£799.00 -
Fender American Elite Stratocaster, 2018, Sky Blue Burst, Second-Hand
In stock
£1,099.00 -
Fender American Standard Telecaster, 2003, Tangerine, Second-Hand
In stock
£1,199.00 -
Ibanez JS1000 Joe Satriani, Black Pearl, Second-Hand
In stock
£799.00
-
Fulltone 2B Boost Pedal, Second-Hand
In stock
£149.00 -
Ritual Devices Grimalkin Octave Multi Fuzz Pedal, Second-Hand
In stock
£129.00 -
Coron JPM-100 Flanger/Overdrive Pedal, Second-Hand
In stock
was £399.00£219.00 -
Tomsline Engineering ABL-1 Bass Limiter Pedal, Second-Hand
In stock
was £99.00£79.00 -
Tech 21 DP-3X dUg Pinnick Bass Pedal, Second-Hand
In stock
£249.00 -
Ritual Devices EVOL Germanium Silicon Fuzz Pedal, Second-Hand
In stock
£129.00 -
Electro Harmonix Q Tron Red 1990's, Second-Hand
In stock
£160.00 -
ThorpyFX Warthog Distortion Pedal, Second-Hand
In stock
£170.00
-
Martin D-21 Dreadnought Acoustic, 1968, Second-Hand
In stock
£7,999.00 -
Manuel Rodriguez C3 Classical, Second-Hand
In stock
£499.00 -
Martin D-28 Street Legend Dreadnought Acoustic, Second-Hand
In stock
£2,499.00 -
Cordoba GK Studio Negra Electro Classical, Second-Hand
In stock
£449.00 -
Faith FV Natural Venus Concert Electro Acoustic, Second-Hand
In stock
£699.00 -
Martin HD-28 Dreadnought Acoustic, 2012, Second-Hand
In stock
£2,999.00 -
Yamaha LLX6A Acoustic, Second-Hand
In stock
£499.00 -
Dowina Master Series Padauk HC-tds, Second-Hand
In stock
£1,599.00
-
Marshall Black Jubilee 25/50 50W Combo, 1988, Second-Hand
In stock
£1,199.00 -
Vox AC4C1 Custom 4W 1x10 Mini Combo, Blue, Second-Hand
In stock
£399.00 -
Orange AD30HTC 30W Valve Head, Orange, Second-Hand
In stock
£699.00 -
Boss KATANA Artist 100 Combo 2x12, Second-Hand
In stock
£499.00 -
Hughes & Kettner Coreblade Half Stack + Footswitch, Second-Hand
In stock
was £1,299.00£849.00 -
Mesa Boogie Express 5:25 Combo, Second-Hand
In stock
£999.00 -
Blackstar HT-1R 1x8 Valve Combo with Reverb, Second-Hand
In stock
£199.00 -
Orange Tiny Terror Head Plus PPC-112 Cab, Second-Hand
In stock
£399.00
-
Yamaha RBX370A Bass, Grey, Second-Hand
In stock
£299.00 -
Anaconda Ultra PJ4 Essence Bass, Surf Green, Second-Hand
In stock
£899.00 -
Hutchins Chandler 4 Bass, Second-Hand
In stock
£399.00 -
Epiphone LP Special Bass, Black, Second-Hand
In stock
was £669.00£449.00 -
Fender 75th Anniversary Precision Bass, Second-Hand
In stock
£899.00 -
Sire Marcus Miller V7-4 2nd Generation Alder, Second-Hand
In stock
£299.00 -
Fender American Vintage '62 Precision Bass, Rosewood Fingerboard, 3-Color Sunburst, Second-Hand
In stock
£1,699.00 -
Gibson Thunderbird Bass Guitar Ebony, Second-Hand
In stock
£1,599.00
-
Istanbul Custom Sultan Crash, 14in, Second-Hand
In stock
£140.00 -
Meinl Byzance Vintage Pure Hi-Hats, 14in, Second-Hand
In stock
£280.00 -
Sabian Chopper FX Cymbal, 10in, Second-Hand
In stock
£160.00 -
Sabian AAX X-Plosion Crash, 16in, Second-Hand
In stock
£200.00 -
Meinl Byzance Dual Hi-Hats, 14in, Second-Hand
In stock
£320.00 -
Sabian AAX Memphis Ride, 21in, Second-Hand
In stock
£295.00 -
Sabian AAX Frequency Crash, 18in Second-Hand
In stock
£240.00 -
Sabian B8 Splash, 10in, Second-Hand
In stock
£30.00
-
Native Instruments Komplete 13 Ultimate, Second-Hand
In stock
£300.00 -
Novation Circuit Groovebox, Second-Hand
In stock
£199.00 -
Korg nanoKEY Studio MIDI Controller Keyboard, Second-Hand
In stock
was £99.00£79.00 -
Nektar P4 Panorama USB MIDI Controller, Second-Hand
In stock
£249.00 -
RME Fireface 800 FireWire Audio Interface, Second-Hand
In stock
was £475.00£400.00
-
Roland Fantom 7 Workstation Synthesizer, Second-Hand
In stock
£2,400.00 -
Novation Supernova Polyphonic Rackmount Synthesizer, Second-Hand
In stock
£599.00 -
Oberheim OB-X8 Polyphonic Analogue Synthesizer, Second-Hand
In stock
£3,999.00 -
Synthesizers.com Q 171 5u voltage quantizer, Second-Hand
In stock
£289.00 -
ASM Hydrasynth Deluxe Polyphonic Keyboard Synthesiser, Second-Hand
In stock
£1,350.00
-
Tama SLP Big Black Snare Drum Steel, 14x8, Second-Hand
In stock
£200.00 -
Tama Star Walnut 4-Piece Rock Shell Pack, Garnet Japanese Sen Burst, Second-Hand
In stock
was £3,500.00£3,499.00 -
DW Performance 3-Piece Shell Pack, Black Diamond, Second-Hand
In stock
£2,100.00 -
PDP Pacific FS 12,16,22 Shell Pack, Second-Hand
In stock
£499.00
-
Ampeg SVT 810 Bass Cab On Wheels, Early 2000's Model, Second-Hand
In stock
£649.00 -
Ashdown RM-610T EVO Rootmaster 900W 6x10 Bass Cab, Second-Hand
In stock
£459.00 -
Trace Elliot AH1000-12 1000w Head + Trace Elliot 1518C 1x15 300w Cabinet + Trace Elliot 1028H 2x10 400w Bass Cabinet, Second-Hand
In stock
£1,107.00 -
Seco TecAmp Bass Cab 1X15, Second-Hand
In stock
£220.00
Making it easier to Buy What You love
Paypal Credit
Spread the cost of your purchase. Enjoy 0% interest for 4 months on all orders over £99.
Learn moreKlarna
Shop now, pay later. Available on thousands of items over £35. Make online shopping simple.
Learn moreV12 Finance
Everything from 0% APR interest-free, longer-term low rate and Buy Now Pay Later finance options.
Learn moreExplore Popular Brands
View all BrandsExplore Gak Vision
Subscribe to our GAK Vision channel on YouTube and get all the latest demos, news, reviews, interviews and more delivered straight to your feed!
Customer reviews Supporting Act
Sound advice
One good thing about music, when it hits you, you feel no pain.